Carl Goodman is a communications designer and producer / project manager with nearly 30 years experience in Publishing, Television and Interactive / Online media.
He has a combination of creative, technical and commercial skills and is experienced in project management using Prince2 and Agile methodologies. He has twice been the recipient of BAFTA awards.
Carl is able to define and initiate projects as well as directly implement many of the features required in media production. He has frequently managed multi-million pound budgets with P&L responsibility.
He has also worked in a number of projects funded by the UK Government and European Commission, with commercial and academic partners throught the UK and Europe.
Example R&D Projects
Insemtives
Insentives for Semantics
Funding: European Commission
Duration: 3 years
Partners: Semantic Technologies Institute, University of Innsbruck; University of Trento; Pepper's Ghost Productions; Seekda; Ontotext; Telefonica; University of Siegen.
Objective: to bridge the gap bet ween human and computational intelligence in the current semantic content authoring R&D landscape. The project aims at producing methodologies, methods and tools that enable the massive creation and feasible manage ment of semantic content in order to facilitate the world-wide up take of semantic technologies.
SALERO
Semantic Audiovisual Library Reusable Objects
Funding: European Commission
Duration: 4 years
Partners: Joanneum Research; Activa Multimedia; Blitz Games Studios; Pepper's Ghost Productions; Fundació Barcelona Media Universitat Pompeu Fabra; Universitat Ramon Llull;Dublin Institute of Technology; Taideteollinen Korkeakoulu; University of Glasgow; Leopold-Franzens Universität Innsbruck; Thomson Systems Germany GmbH; DLLNI; Universitat Pompeu Fabra.
Objective: to define and develop 'intelligent content' for media production, consisting of multimedia objects with context-aware behaviours for self-adaptive use and delivery across different platforms. 'Intelligent Content' enables the creation and re-use of complex, compelling media by artists who need to know little of the technical aspects of how the tools that they use actually work.
PGP GRID
Grid-based computing for media applications
Funding: UK Government
Duration: 2 years
Partners: Edinburgh Parallel Computing Centre
Objective: to devise and evaluate methodologies for introducing Grid computing paradigms and architectures into media production.
Tiny Interfaces
Novel interface designs for younger children
Funding: UK Government
Duration: 2 years
Partners: Open UNiversity Knowledge Media Institute
Objective: to explore and create novel, tactile interfaces for younger children in order to assess their scalability and commercial viability
3D Toolbox
Development and evaluation of realt-time 3d scanning technologies for use in media production
Funding: UK Government
Duration: 2 years
Partners: Edinburgh Virtual Environment Centre, CREATEC
Objective: to use, evaluate and further develop photogrammetric 3d scanning technologies for use within media production.
Example Commercial Projects
Tiny Planets
Television and Online property using computer animation and simultaneous production methodologies.
Tiny Planets was a co-production between Pepper's Ghost Productions Ltd in the UK and Sesame Workshop in the United States. It comprised 65 episodes of computer animation and an interactive website developed in Flash. It won BAFTA awards in 2001 and 2002.
Muybridge Variations
Motion capture library marketed through Digimation
A library of movements captured using a Vicon system from Oxford Metrics, recorded by some very skilled theatrical and television actors. The library was marketed internationally over a number of years.
Reuters: 3d metaphors for finanical data visualisation
An intensive consultancy and development project which looked at the means by which new visualisation tools could be used to create real-time information systems across a number of different market making applications, from options and derivatives to for-ex and equities. This required the development of ‘visual data objects’, which were capable of receiving streamed numerical information and displaying this by changes in their form and colour. A particular problem was the need to avoid the super-imposition of an ‘editorial’ perspective on the representation of the data.
Reuters: Animations for broadcast television
A 3d resource for production of global news graphics for Reuters clients. The projects worked on were live, including animations as diverse as the Shoemaker-Levy comet impact with Jupiter, (I also had illustration work published in New Scientist magazine on this event) which was shown in 22 countries, and the development of a weather service for Moscow television. These were high pressure, fast turn-around projects which demonstrated the value of computer animation in news applications.
Reuters: Compression technology matrix
The Reuters multimedia server architecture project required a qualitative structure for
compression technologies based on the criteria of participant industries. As the requirement for data storage covered such a diverse range (from ‘mission critical’ data such as medical X-rays and CAT scans, to real time video feeds of news reporting), there was a need for the creation of an ‘holistic’ approach that accommodated the specific needs of each industry sector covered. After extensive research I produced the qualitative guide to the techniques appropriate for each sector.
Chrisites: Colourimetry in fine art reproduction
Colour calibration of fine art reproduction, using digital photography and proofing. This required imaging of several impressionist pieces, and a study of the pigmentation used in each. Because these did not conform to ‘industry standard’ colour reproduction methodologies, it was necessary to find a means by which the colour gamut of the original could be represented accurately at a variety of steps along a colour ‘chain’. Some experimentation with 7-colour process printing was undertaken. The solution involved colourimetry and L*A*B* colour space (other clients in this area included Thomas de la Rue, printers of bank notes).
Tag McLaren: visualisation
Design and visualisation of the F1 road car, working with early stage ‘clays’ from the project
under the direction of the principle stylist, creating development images and sequences which showed the design intention of the vehicle. This project was produced under extraordinary levels of security, and used as a means of securing manufacturing partnerships, including BMW.
BT: VIVID Multimedia database
A major project for BT involving its main Customer Communications Unit in London, the
Customer Communication Centre in Bristol, and three BT agencies. VIVID involved the on-line interchange of multimedia data for creative groups (introducing inverse multiplexed ISDN), remote proofing and media content libraries. The project provided the basis for a digital workflow system that allows common data, both current and archived, to be shared on-line between BT and its agencies, thus reducing production costs and timings.
BT: Graphic Communications
A large-scale multimedia presentation system used to represent BT at a large number of trade exhibitions around the world, which involved constructing the hardware and designing the content and animations. This covered VIVID, the BT kiosk technologies (PICA), and in-flight systems.
History
Creative Director
MTP Ltd
2009 -
Proprietor / Director
201010 Ltd
2006 - 2009
Research and Development Director
Pepper's Ghost Productions Ltd
1996 - 2006
Design Director / Principal Consultant
Communication Arts Ltd
1989 - 1996
Design Consultant
DIA Ltd
1988 - 1989
Account Director
Browcom Group plc
1985 - 1988
Account Executive
Tinsley Robor Group
1983 - 1985
Telesales Executive / hamster in a wheel
Express Newspapers Ltd
1982 - 1983
Other information
Carl is also frequently involved in animation and computer visualisation projects, and markets a personal series of scientific and medical images via Science Photo Library.
Graphic applications used
Autodesk 3ds Max (with Mental Ray, VRay and Brazil R/S2), Adobe Flash CS5 with AS2/3, Dreamweaver CS5, InDesign CS5, PhotoShop CS5, Illustrator CS5, After Effects CS3, Premier CS3, Fireworks CS5, Soundbooth CS3, E-on Vue xStream 8.5, amongst many others.
Administration applications used
Microsoft Office (Word, Excel, PowerPoint), Microsoft Project, Joomla and Mambo content management systems, PHPWiki, Microsoft Internet Information Server, Apache server and Plesk Parallels. I have administrator level proficiency in Windows 7, Macintosh OSX and Windows Server 2008 R2. I've also used Google Docs for online collaboration and Open Office.
General
Carl is married with one son, has sat on a number of BAFTA juries and is a member of MENSA. Hobbies include astronomy and photography.
Contact: carl@201010.com
